This post is about our thoughts on Emojis:
- What does the average web surfer want to do with emojis?
- Are emojis important?
- When does it get to the point of 'Too Many Emojis'?
To answer these questions, we started by looking at what the Top Social and Ecommerce Platforms are currently doing with emojis:
☝️ When you hover over the 'Like' button, here's what you see on FB ☝️
Facebook is a network around 'expressing your personal self and connecting with friends', so it makes sense that their emojis are based on common inter-personal feeling between friends and family.
LinkedIn Emojis
LinkedIn is a place where you can 'express your professional self, drum up new business, and learn something new from your professional network', so I guess these are the most 'acceptable emotions' within that context.
Deep thoughts, standing applauses, the simple 'Thumbs Up' and 'Idea' Emoji are all good symbols to communicate quickly and efficiently.
Amazon
Amazon Reactions Features
Amazon has a very formal and straight-forward approach to Emojis: "forget 'em. All we need is a 'Helpful' button or 'Report Abuse'" - quite a limited set of possible reactions, but okay.
Social King
At Social King, we believe in the vast intricacies of the human spirit.
We believe that an Emoji is more than just a collection of pixels splattered on your screen.
The Human Spirit is much wider than that!
Our platform is built for eCommerce shops, so why shouldn't the Digital Shopper have the widest possible selection of possible reactions?
Conclusion
We've found in our travels that:
There's no such Thing as too many emojis
Emojis were invented in Japan - a culture with a gift for anime, sushi, and simplification.
Emoji on, my friend, and may the emoji continue to express your inner spirit.
